How TikTok drives retail growth: Lessons from Circana's analysis of 97 geo lift studies

TikTok partnered with NIQ to conduct a two-year Marketing Mix Modeling (MMM) study, mapping exactly how media investments translate into offline sales for Romania’s leading beauty brands and identifying where the greatest growth potential lies.

AI is changing everything, but for most marketers, it can feel more like chaos than clarity. Discover how full-funnel automation can bridge strategy, media, and creative in this piece from Lunar Solar Group and TikTok.

Dentsu and TikTok partnered on a Marketing Mix Modeling study across 15 Nordic brands to understand TikTok’s impact on sales and brand growth. The study revealed that TikTok not only drives immediate sales but also fuels long-term brand growth. Brands that stayed active and embraced storytelling saw the biggest wins, proving that with the right approach, TikTok is a powerhouse for both performance and brand-building.

Learn how small business owner Khaled Al Mhafdy leveraged TikTok to grow his fragrance brand, Latchi.

Discover how small businesses can leverage TikTok’s organic content, paid ads, and creator partnerships to expand their audience, drive engagement, and boost sales. Learn effective strategies from real-life success stories.

TikTok for Business offers an exciting and dynamic way to connect with your audience, drive engagement, and achieve your marketing strategy goals.

TikTok Takeoff: explore the the fundamental aspects of establishing your business presence on TikTok.

Learn how KFC drove awareness and sales on TikTok through the popular "secret menu" trend. We'll also explore some practical ideas to help drive buzz for your brand's menu.

The European G.O.A.T. was crowned at The TikTok Awards 2022 in Amsterdam.